Elive777 takes your privacy seriously. This policy transparently explains how we collect, use, store, and protect your personal information as a player on our wagering platform.
Your privacy is not merely a legal obligation for elive777 — it is a core value we uphold in every operational decision we make.
All data transmitted between your device and elive777 servers is protected with 256-bit SSL encryption — the same standard used by international banking institutions.
Your personal information is stored on servers protected by strict access controls. Only authorised staff may access player data for permitted purposes.
Elive777 has never and will never sell your personal information to any third party for advertising or marketing purposes without your explicit consent.
You have the full right to access, correct, download, and request the deletion of your personal data at any time through your elive777 account settings.
All your financial transaction records are processed confidentially. Your payment information is never stored in plain text and is protected with industry-grade data tokenization.
Elive777's Privacy Policy is designed in accordance with internationally recognised data protection standards, ensuring your privacy rights are upheld in line with global best practices.
Elive777 ("we", "Platform", "elive777") is committed to protecting the privacy of every user who registers and uses our services. This Privacy Policy clearly and thoroughly explains how we handle your personal information — from how it is collected, how it is used, who it may be shared with, and how you can control your own data.
This document applies to all users of the elive777 platform, including website visitors, registered members, and anyone using our mobile app. By using elive777 services, you agree to the processing of your personal information as described in this Privacy Policy.
If you have any questions about how we handle your data, the elive777 privacy team can be reached through our customer support channels, which operate 24/7.
Elive777 only collects information that is genuinely necessary to deliver quality, secure services in compliance with legal requirements. The following are the categories of data we collect:
In addition to information you provide directly, elive777 automatically collects technical data through your use of the platform — including IP address, browser type, and device information — solely for security purposes and to improve the user experience.
Every piece of data we collect is used for a specific and permitted purpose. elive777 does not use your data for any purpose other than those stated below:
| Purpose of Use | Data Types Used | Legal Basis |
|---|---|---|
| Account management & identity verification | Identity, contact, KYC | Contractual compliance |
| Deposit & withdrawal processing | Financial, identity | Contractual compliance |
| Fraud prevention & security | Activity, technical, financial | Legitimate interest |
| AML compliance & legal requirements | All related categories | Legal obligations |
| Customer support | Contact, activity | Contractual compliance |
| Platform improvements | Activity, technical | Legitimate interest |
| Promotions & personalised offers | Activity, contact | Your consent |
For promotional and marketing communications, we will only contact you if you have given your consent to do so. You may withdraw this consent at any time through your account settings.
Elive777 does not sell, rent, or transfer your personal data to third parties for advertising or commercial purposes without your consent. However, in the course of platform operations, there are limited circumstances in which we share certain information:
Elive777 works with trusted service providers to support platform operations, including payment processors, cloud service providers, and identity verification systems. All such providers are bound by strict confidentiality agreements and are only permitted to use your data for specified purposes.
Elive777 will disclose the required information to the relevant authorities when mandated by law, court order, or regulatory body directive. This includes anti-money laundering (AML) investigations and regulatory compliance verification.
In the event of a merger, acquisition, or sale of elive777 assets, user data may be transferred as part of that transaction. You will be notified in advance via an in-platform notice.
Elive777 invests seriously in security infrastructure to ensure your data is always protected from unauthorized access, breaches, or misuse.
Technical security measures we implement:
In the event of a security incident affecting your personal data, elive777 is committed to notifying you within the timeframe stipulated by applicable regulations and taking immediate remedial action.
As an elive777 user, you have the following rights regarding your personal data. We respect and facilitate the exercise of each of these rights:
You have the right to request a copy of all personal data we hold about you at any time.
You may request the correction of any inaccurate or outdated personal information in our records.
You may request the deletion of your personal data, subject to certain legal obligations.
You may request that we restrict the processing of your data under certain permitted circumstances.
You have the right to receive your personal data in a machine-readable format for portability.
You may object to the processing of your data for direct marketing purposes at any time.
Elive777 uses cookies and similar tracking technologies to enhance your experience on our platform. The following are the types of cookies we use:
You can manage cookie settings through your web browser. However, disabling essential cookies may affect your ability to fully access elive777 platform features.
Elive777 only retains your personal data for as long as necessary to fulfil the purpose for which it was collected, or for as long as required by applicable laws and regulations.
Our data retention period guidelines:
When data is no longer needed and there is no legal obligation to retain it, elive777 will securely delete or anonymise it using industry-recognised disposal methods.
Elive777 is a wagering platform strictly restricted to individuals aged 18 and above. We do not knowingly collect, process, or store any personal data from individuals under the age of 18.
Our rigorous age verification process, including KYC checks, is designed to ensure our platform remains inaccessible to minors. Should we find that information has been collected from an individual under the age of 18, the account in question will be closed immediately and all data will be deleted.
Elive777 reserves the right to update or modify this Privacy Policy from time to time to reflect changes in our operational practices, legal requirements, or platform improvements.
When material changes are made to this Privacy Policy:
Continued use of the elive777 platform after the date any changes take effect will be considered your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, the elive777 privacy team is ready to assist you.
Channels to contact us:
We are committed to responding to all privacy-related enquiries within 72 business hours. For formal requests regarding your data rights, please include your account number and required identity details to facilitate the verification process.
Join hundreds of thousands of Malaysian players who trust elive777 — the betting platform that puts your safety and privacy above all else.